We helped a leading B2B (business-to-business) media company and a primary facilitator of trade with Greater China to build its ecommerce apps platform. The client’s core business is facilitating trade between Asia and the world using English-language media such as online marketplaces (website), trade shows, magazines, and apps. More than 1.4 million international buyers, including 95 of the world’s top 100 retailers, use their services to obtain product and company information to help them source more profitably from overseas supply markets.

Their challenge was they only had a mobile site and did not have an official mobile app. Their website and mobile site have been established long time and was very sophisticated. It was very difficult to include all the features and information to the mobile app at once because of the complexity. WeSoft provided comprehensive and professional advice to ensure the app include all important features, is user friendly and build-able (able to add more feature and function in future).

We implemented major features step by step according to client’s priority. The client wanted buyers and suppliers to communicate with the mobile app in their exhibition, so we implemented RFI (Request for information) and RFQ (Request for quotation) feature in the first phase, so the buyers could send enquiries and suppliers could send information/quotation to buyer directly through the mobile app. We kept the product information management feature in PC site in the first phase and implemented them in second phase.

As a result, the client increased buyer and supplier stickiness to the system by providing to them an easy and efficient way to manage their enquiries/messages and thereby minimizing complaints, also a better tracking and market intelligence by obtaining more insights on the sourcing (buyer) and selling (supplier) behavior.

The client could also dispatch messages to end users through push notification server easily and understand which parts of the message or what kind of information attracts users the most, which helped them to improve the click through rate of information in future.